Early Adopter

From The Practical Ontology & Compendium of Social Cohesion

Definition: As used herein, "an Early Adopter or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers' Diffusion of Innovations (1962). "Typically, early adopters are customers who, in addition to using the vendor's product or technology, also provide considerable and candid feedback to help the vendor refine its future product releases, as well as the associated means of distribution, service, and support. Early adoption could also be referred to as a form of testing in the early stages of a project." Early adopter. (2023, May 21). In Wikipedia. https://en.wikipedia.org/wiki/Early_adopter



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